01
Longer Shelf Life
Fans often keep printed programmes as memorabilia, extending brand visibility beyond the day of the fixture.
Matchday Programme Advertising
Programme advertising that keeps your brand in fans’ hands.
PC Promo helps brands advertise inside printed and digital matchday programmes for South African rugby, soccer and cricket fixtures, with full-page, half-page, premium cover and centre-spread options.
Formats
Print & Digital
Placements
Full • Half • Covers
Sports
Rugby • Soccer • Cricket
Artwork
PDF • JPG • PNG
Matchday Presence
Combine programme ads with LED boards, big-screen spots and stadium advertising.
AI Overview
Matchday programme advertising explained.
Matchday programme advertising places a brand inside the printed or digital programme for a sporting fixture. It is useful for advertisers who want focused matchday exposure, longer reading time and a physical or digital advertising format that fans can revisit after the event.
Why Programmes Work
A focused advertising space fans actually spend time with.
Programme advertising reaches supporters while they are reading team sheets, player profiles, fixture previews, event details and matchday features.
02
Highly Targeted
Programmes are distributed to supporters already engaged with the club, event and live sporting experience.
03
High Attention
Readers spend time with line-ups, articles and fixture details, giving your advertisement real dwell time.
Ad Formats
Programme placements and creative options.
Choose from standard advertising sizes, premium programme positions and digital programme options depending on fixture availability.
01 / Full Page
Full Page A4
210 × 297 mm with 3 mm bleed. CMYK, 300 dpi, print-ready PDF preferred.
02 / Half Page
Half Page Advertising
210 × 148.5 mm landscape with 3 mm bleed. Ideal for compact campaign messages.
03 / Covers
Premium Cover Positions
Inside front cover, inside back cover and outside back cover options are available on request.
04 / Spread
Centre Spread
Double-page centre spread for larger brand stories, product launches or high-impact creative.
05 / Digital
Digital Programme Options
Interactive PDF advertising can include clickable calls-to-action and trackable links where supported.
Creative Requirements
Specs, artwork and deadlines.
Colour
CMYK
Resolution
300 dpi
Bleed
3 mm
Cut-Off
5–7 days
PDF/X-1a is preferred. High-resolution JPG or PNG artwork and packaged PSD, AI or INDD files can also be supplied. Keep key text 6–8 mm from trim and include or outline fonts.
Distribution
Programme distribution and coverage.
Programmes are typically sold or distributed at stadium gates, club stores and hospitality areas. Digital editions can be emailed or shared through supported event platforms. Print runs and distribution channels vary per club and fixture profile.
Integration
Build a stronger matchday presence.
Programme advertising can work alongside LED perimeter boards, big-screen spots and stadium advertising to reach fans before, during and after the game.
View LED AdvertisingMatchday Media
Programme and stadium advertising examples.
Questions
Programme advertising FAQ.
Can I book a single match?
Yes. PC Promo can assist with single fixture programme advertising, multi-match placements and longer campaign periods, subject to availability.
Do you offer premium positions like covers or centre spreads?
Yes. Inside front cover, inside back cover, outside back cover and centre spread options are available on request.
What file formats do you accept?
PDF/X-1a is preferred. High-resolution JPG or PNG files and native PSD, AI or INDD files can also be supplied with fonts packaged or outlined.
What are the creative deadlines?
Creative deadlines are typically 5–7 business days before the fixture, depending on the club’s print schedule and programme production timeline.
Can programme advertising be combined with LED boards?
Yes. Programme advertising can be combined with LED perimeter boards, big-screen spots and other stadium media where available.
Book Programme Advertising
Place your brand inside the matchday experience.
Contact Pieter Coetzee Promotions for fixture availability, programme options, artwork specs and advertising rates.