Matchday Programme Advertising
Place your brand inside printed or digital programmes for rugby, soccer and cricket fixtures across South Africa.
Why Matchday Programmes Work
- Longer shelf life: Fans keep programmes as memorabilia, extending ad visibility beyond matchday.
- Highly targeted: Distributed to attendees already engaged with the club and game-day experience.
- High attention: Readers browse line-ups, profiles and features—your ad gets real dwell time.
Ad Formats & Premium Placements
- Full Page (A4): 210 × 297 mm (add 3 mm bleed) • CMYK • 300 dpi PDF/X-1a or print-ready JPG/PNG.
- Half Page: 210 × 148.5 mm landscape (3 mm bleed) • CMYK • 300 dpi.
- Inside Front / Inside Back Cover: Premium, high-impact placement.
- Outside Back Cover: Flagship position with maximum recall.
- Centre Spread (Double Page): 420 × 297 mm (add 3 mm bleed) for product storytelling.
- Digital Programme Options: Interactive PDF with clickable CTAs and trackable links.
Specs, Creative & Deadlines
- Colour & Resolution: CMYK, 300 dpi. Include fonts or outline text.
- Bleed & Safe Area: 3 mm bleed; keep key text 6–8 mm from trim.
- File Delivery: PDF/X-1a preferred. We accept PSD/AI/INDD with packaged fonts.
- Creative Cut-Off: Typically 5–7 business days pre-fixture (subject to club schedule).
- Design Support: Our studio can adapt or create artwork to spec.
Distribution & Coverage
Programmes are sold or distributed at stadium gates, club stores and hospitality areas. Digital editions can be emailed to season ticket holders or embedded in matchday apps. Print runs and distribution channels vary per club and fixture profile.
Multi-Channel Matchday Presence
Combine programme ads with LED perimeter boards, big-screen spots and concourse signage to surround fans before and during the game and on TV.
Single fixtures, multi-match bundles or full-season packages.
Matchday Programme FAQ
Can I book a single match?
Yes. We offer single fixtures, multi-match bundles and full-season packages.
Do you offer premium positions like covers or centre spreads?
Yes—inside front/back covers, outside back cover and centre spread are available on request.
What file formats do you accept?
PDF/X-1a preferred. We also accept high-res JPG/PNG and native files (PSD/AI/INDD) with fonts packaged.
What are the creative deadlines?
Typically 5–7 business days before the fixture, depending on the club’s print schedule.