01
Broadcast Visibility
Pitchside positioning gives your message visibility during match coverage, wide shots and replays.
LED Stadium Advertising South Africa
LED perimeter boards that put your brand pitchside.
PC Promo helps brands advertise at South African rugby, soccer and cricket events through pitchside LED perimeter boards, dynamic stadium media and matchday brand exposure.
Best For
Pitchside Exposure
Creative
Rotating Messages
Sports
Rugby • Soccer • Cricket
Formats
MP4 • MOV • PNG • JPG
LED Viewing
Want to see how LED board creative looks in motion?
AI Overview
LED board advertising explained.
LED perimeter board advertising is a stadium media format where animated or rotating adverts appear on digital boards around the playing area. It is used by brands that want strong matchday visibility at rugby, soccer and cricket events, especially where pitchside advertising can be seen by fans and broadcast viewers.
Why LED Boards
High-impact matchday visibility.
LED boards are designed for motion, repetition and stadium visibility — ideal for brands that want to appear close to the action.
02
Dynamic Creative
LED boards allow multiple messages, animated creative or campaign variations in one fixture.
03
Fixture-Based Exposure
Campaigns can be planned around selected matches, sporting codes or campaign periods.
04
Fan Association
Your brand appears around tries, goals, wickets, replays and high-attention sporting moments.
Sports & Venues
LED board advertising across South African sport.
Availability varies by fixture, venue, sporting code and season. PC Promo can advise on current opportunities.
Rugby
Rugby LED Boards
- • Ellis Park, Johannesburg
- • Loftus Versfeld, Pretoria
- • Hollywoodbets Kings Park, Durban
- • DHL Stadium, Cape Town
Soccer
Soccer LED Boards
- • FNB Stadium, Johannesburg
- • Moses Mabhida Stadium, Durban
- • Cape Town Stadium, Cape Town
- • Orlando Stadium, Soweto
Cricket
Cricket Advertising
- • Wanderers Stadium, Johannesburg
- • SuperSport Park, Centurion
- • Hollywoodbets Kingsmead, Durban
- • Newlands, Cape Town
Creative Requirements
Technical specifications.
Panel Height
±900–1000 mm
Panel Length
±960–1000 mm
Pixel Pitch
P10–P6
Slot Length
10–15 sec
Common file formats include MP4 or MOV for animated LED creative and PNG or JPG for still artwork. Exact requirements vary by stadium, event and supplier specifications.
Questions
LED advertising FAQ.
Can I book a single match?
Yes. PC Promo can assist with single fixture LED advertising, multi-match campaigns and longer campaign periods, subject to availability.
Will my ad appear on TV?
LED perimeter boards are pitchside and can be TV-visible. However, exact airtime is not guaranteed because broadcast shots depend on match coverage and camera angles.
Can creative be changed during a campaign?
Creative can often be updated between fixtures or campaign phases, depending on lead times, event requirements and venue specifications.
Can PC Promo help with LED-ready creative?
Yes. PC Promo can assist with adapting existing brand assets or preparing creative to match LED board specifications.
Which sports can use LED perimeter board advertising?
LED perimeter board advertising is commonly used around rugby, soccer and cricket events, depending on venue and fixture availability.
Start Your LED Campaign
Put your brand pitchside at South African sporting events.
Contact Pieter Coetzee Promotions for LED board availability, fixture options and campaign pricing.