LED Perimeter Board Advertising in South Africa
TV-visible, in-stadium exposure for Rugby • Soccer • Cricket
LED perimeter boards offer dynamic, TV-visible stadium advertising that reaches thousands of fans in-venue and millions more via televised broadcasts. Pieter Coetzee Promotions delivers LED advertising solutions for rugby, soccer, and cricket events nationwide — helping brands stand out during the most watched sporting moments.
Why Choose LED Perimeter Advertising?
- TV & Broadcast Visibility – LED boards are placed pitchside, ensuring your message appears in close-up shots and wide game coverage.
- Dynamic Messaging – Unlike static boards, LED boards allow multiple rotating creatives.
- Real-Time Campaign Changes – Adjust your content to match match-day promotions or special events.
- High Fan Engagement – Fans associate your brand with thrilling moments like goals, tries, or wickets.
Where We Offer LED Board Advertising
- Rugby stadiums (Ellis Park, Loftus Versfeld, Kings Park, DHL Stadium, etc.)
- Soccer stadiums (FNB Stadium, Moses Mabhida, Cape Town Stadium)
- Cricket stadiums (Wanderers, Kingsmead, Newlands)
Benefits for Your Brand
- Maximum TV exposure during high-audience games
- Brand association with elite sports events
- Versatile ad space — can promote multiple products in a single match
- Strong recall rate compared to traditional boards
Costs & Booking Information
Pricing depends on the sport, stadium, and match profile. Contact us for a tailored quote and upcoming availability.
Get LED Board Rates & Availability
Where We Offer LED Board Advertising
Access premier stadium inventory across South Africa. Popular venues include:
Rugby
- Ellis Park (Johannesburg)
- Loftus Versfeld (Pretoria)
- Hollywoodbets Kings Park (Durban)
- DHL Stadium (Cape Town)
Soccer
- FNB Stadium (Johannesburg)
- Moses Mabhida Stadium (Durban)
- Cape Town Stadium (Cape Town)
- Orlando Stadium (Soweto)
Cricket
- Wanderers Stadium (Johannesburg)
- SuperSport Park (Centurion)
- Hollywoodbets Kingsmead (Durban)
- Newlands (Cape Town)
Availability varies by fixture and season. Enquire for the latest schedules.
Technical Specifications
- Panel Height: ±900–1000 mm
- Panel Length: ±960–1000 mm (modular)
- Pixel Pitch: P10–P6 (venue dependent)
- File Formats: MP4/MOV (H.264), stills: PNG/JPG
- Typical Slot Length: 10–15 seconds per rotation
- Audio: Not applicable to perimeter LEDs
We can assist with creative adaptation to fit stadium specifications and brand guidelines.
LED Advertising FAQ
Can I book a single match?
Yes. We offer single fixtures, multi-match bundles, and full-season packages.
Will my ad appear on TV?
Perimeter LEDs are TV-visible. While placement is not “guaranteed airtime”, pitchside boards are frequently in shot during play and replays.
Can I change creative mid-campaign?
Yes. We can update your content between fixtures or phases of a campaign.
Do you handle creative production?
We can adapt existing assets or produce new LED-ready creatives per stadium specs.